Guzzle Puzzle
Guzzle Puzzle are unique sweets that you can combine to create magical new flavours ? lime and cinnamon become cola etc.
Playful, interactive online executions dramatised matching the sweets together. The first was a game of pairs ? the twist being that it?s not matching sweets you?re after, but two that form a flavour together. This was hosted in expandable display formats and on Facebook. Another expandable banner took the TV ad where two sweets sing a duet and invited the viewer to remix it on an innovative YouTube jukebox.